Marketing Made Simple

A beginner's guide to digital marketing and social media.

Learn the Basics

The Basics

Three parts of digital marketing I use every day.

Phone open to a social media app

Social Media

Posting on Instagram, TikTok, and other platforms to get a brand in front of people. The key is posting consistently and actually talking to your followers.

Planner with a content calendar

Content

Content is anything a brand puts out, like photos, videos, and captions. Planning it ahead of time with a content calendar keeps everything organized.

Laptop showing charts and numbers

Analytics

Analytics show how posts are doing. Likes, reach, and clicks help you figure out what people like so you can make more of it.

Melody working on a laptop

Why I Made This

I'm a marketing student at UGA and I work in social media marketing. When I first started, a lot of the terms were confusing, so I wanted to make a simple place that explains the basics.

Each section covers one part of digital marketing that I use in my classes and at work.

See My Tips

The Marketing Funnel

The steps people go through before they buy something.

Someone sees a brand for the first time, like from a TikTok or an ad.

They start comparing options by looking at reviews, the website, and the brand's page.

They buy something, book an appointment, or sign up.

They come back again and tell their friends about it.

My Top Tips

Small habits that make a big difference.

  • Know who your audience is before you post.
  • Keep your colors and fonts the same on every post.
  • Plan your posts a week or two ahead.
  • Check your analytics every month.

Get in Touch

Have a question about marketing? Send me a message.