I'm a marketing student at UGA and I work in social media marketing. When I first started, a lot of the terms were confusing, so I wanted to make a simple place that explains the basics.
Each section covers one part of digital marketing that I use in my classes and at work.
See My TipsSomeone sees a brand for the first time, like from a TikTok or an ad.
They start comparing options by looking at reviews, the website, and the brand's page.
They buy something, book an appointment, or sign up.
They come back again and tell their friends about it.
More people search TikTok and Instagram to find products, places, and answers. That means captions and keywords matter more than ever.
Apps like TikTok Shop and Instagram let people buy right from a post, so brands can make sales without sending anyone to a website.
People trust real customer photos, reviews, and casual videos more than super polished ads. User-generated content is a big part of this.
Marketers use AI tools to brainstorm and work faster, but the best content still comes from real people with real experience.
